---
title: Thought Leadership 2022 | Scott Brown
description: this is a test
---

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# Thought Leadership

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[![](https://www.cervinventures.com/hubfs/Revenue%20architecture.png) ](https://www.cervinventures.com/thought-leadership-2022/beyond-the-funnel-rethinking-gtm-for-sustainable-growth)

 06 August 2025

## [Beyond the Funnel: Rethinking GTM for Sustainable Growth](https://www.cervinventures.com/thought-leadership-2022/beyond-the-funnel-rethinking-gtm-for-sustainable-growth)

[![Ethan Smith from Graphite](https://www.cervinventures.com/hubfs/SEO%20Isn%E2%80%99t%20Dead%20%E2%80%94%20It%E2%80%99s%20Evolved.%20Are%20You%20Ready%20(3).png) ](https://www.cervinventures.com/thought-leadership-2022/seo-isnt-dead-its-evolved-how-b2b-brands-can-prepare-for-answer-engine-optimization-aeo)

 09 July 2025

## [SEO Isn’t Dead – It’s Evolved: How B2B Brands Can Prepare for Answer Engine Optimization (AEO)](https://www.cervinventures.com/thought-leadership-2022/seo-isnt-dead-its-evolved-how-b2b-brands-can-prepare-for-answer-engine-optimization-aeo)

[![](https://www.cervinventures.com/hubfs/The%20AI%20Content%20Mirage%20-%20banner%20(1)-1.png) ](https://www.cervinventures.com/thought-leadership-2022/the-ai-content-mirage-how-startup-marketers-can-win-with-thought-leadership-without-the-slop)

 25 April 2025

## [The AI Content Mirage: How Startup Marketers Can Win with Thought Leadership (Without the Slop)](https://www.cervinventures.com/thought-leadership-2022/the-ai-content-mirage-how-startup-marketers-can-win-with-thought-leadership-without-the-slop)

[1](https://www.cervinventures.com/thought-leadership-2022/author/scott-brown/page/1)

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